The Right Race

Vote!

Vote!

We submitted our first ever “vote-for-us” campaign. There have been many things to come out of it. But one thing is: 

It helps to have a huge email database!

Don’t get me wrong, it has been fantastic to receive such support from our dedicated folks and be reminded of how people appreciate what we are doing…along with getting a chance to spread the word to several more people.  That has been nothing short of great.

It’s the campaigning and realization that some of the time, you can have a pretty neat thing you’re doing, but without ready access to big numbers of people to vote, there’s a lot of “campaigning” to do.  There are a lot of proposals to read! Even I have only been able to read about a third of them in our category of 60. (I intend to read them all, because they deserve that.)

But really, no sour grapes here.  No way. It’s simply a realization that these platforms work best for groups with large followings or ones that can quickly energize numbers to compete with those large groups.  The difficulty (sometimes) is that smaller groups already have limited resources to commit to such a campaign.  Of course, there are examples of small groups getting something going and going viral in an effort. Of course there are!  It is finding that one compelling image, story, video that takes your issue from relative obscurity to superstardom! It’s a different kind of race, really.

So, yes, there have been many things to come out of this.  Lest this comes off as negative or defeatist, there’s this:

More people see the value and are behind this project…momentum!  People are asking us about how to create a fair food system and how to bring more food to low income communities and how to take charge of food production.

The project is actually in progress.  There is food GROWING and being shared on site and it is getting notice by and inquiry from neighbors who live in the community.  They are asking how they can grow at their homes.  It’s incredible and this is what we’ve wanted.  

We're growing at the Ghettostead.

We’re growing at the Ghettostead.

There are many among us that want to do things that are meaningful and some of us are unrelentingly compelled to do so.  With Original Green, we at home&community inc are aiming for multiple hundreds (dare we dream thousands!) of households served, but even serving 10, 20, 50 has been worthwhile.  That’s 10, 20, 50 families that are eating better and feeling better and reviving their community.

A fair food system, more access and increased decision making.  That’s our primary race.  And we’re already hitting that trifecta of food justice, food security and food sovereignty.  Oh, and we haven’t given up the campaign by any stretch.  There’s still time to vote.

Failure is like…

…a word that gets used far too often as a motivator for change or some instructive path to success.

Lately, I’ve been surrounded by people talking about failure. They find comfort in quotes about failure being necessary to reach a goal.  They seek permission to fail. They worry that they are not making or building anything of consequence.  They lament that they are not achieving this or that plan.

Well, I won’t ever give someone blanket permission to fail, and I’ll argue that what we often call failure is sometimes not.  On the point of making things, I say pick something and do it.  Start something.  Make something.  Grow something.  If it helps people in some way, even better.  (I’ll like you more.)  On the point of achieving this or that plan I ask, “Are you moving a plan forward?” It’s not even “are you moving THE plan forward?”  Because THE plan often changes.  (The fact that it shifts is usually what makes you think you are failing.)

Now…it is important to distinguish between a plan and the goal.  The goal, that’s the thing you choose, and it doesn’t change.  That is the “eyes on the prize”.

We have a goal for OriginalGreen: food justice and food security in South Los Angeles.

I do not fail

How we achieve this is a consistent strategy: create a healthy community food system, empower low-income food entrepreneurs, increase access to fresh food.  But there have been a bunch of variables and incompletes along the way, including loss of land and lack of resources.

The thing is, I’ve never conceived of these incompletes as failure, even if some folks consider them the traditional definition: “lack of success”. They’ve been opportunities to learn and get the thing right.  And that’s why I don’t buy into the vaunted “cult of failure” discussed all over the Net, in start-up culture and entrepreneurial philosophy.

Moving towards a goal and not reaching it the first, second, or even tenth leap, is not failure.  It is moving towards a goal.  It’s taking all the steps.  Even those times you hit it out of the park, you still have to run the bases to validate the effort.

Now that home&community is the closest to opening the co-working homestead, is connected to 67,000 square feet of growing space, and has technological help for our open tools platform, I look back on getting here and see the incompletes, the almosts, the detours.  Actually, I saw them pretty clearly when they were happening, but none seemed negative to me.  They are simply the 100 things that won’t work and needed to be figured out.

So, no “embracing failure” or “failing forward” or “failing fast” for me, OriginalGreen or home&community.  We’ll stick with trial and error, process, making, doing, collaborating, risking.  Failure is too easy, and it doesn’t get people fed.

As always, the garden and farm offer a great metaphor for failure and risk.  A garden is the ultimate laboratory for goal-seeking and learning from mistakes.  You don’t fail in the garden; you don’t founder on the farm.  You learn and then you keep growing.

Growing South

Our site is here

Our site is down here

There is food growing in South Los Angeles.  This, many know.  If you didn’t, then you are not reading the right news outlets, or blogs or talking to the people who live and work there.  Original Green has the privilege of being a partner and client in an effort by USC planning students to address food security and provide recommendations for developing our co-working space and homestead for low-income entrepreneurs.

Los Angeles Green Grounds Site

A Los Angeles Green Grounds “Dig-In” Site

We know grocery stores have fled the area, increasing the “grocery store gap”.  We know entrepreneurs have few outlets or resources for growing businesses.  But, there is food there.  It’s in the front yards planted by LA Green Grounds, who we are so pleased to have connected with on the homestead project.  The consistent theme, seldom highlighted in articles about their work, is the building of community.  At every site we have visited, residents either tell about connecting with neighbors and other locals or we’ve seen it in action in neighbors’ bags of shared produce.  We will continue to be a partner and involved supporter of their great work.

Map courtesy Community Coalition

Map courtesy Community Coalition

We are also grateful for the support and assistance of Community Coalition, which has shared invaluable knowledge on the local food justice scene and their efforts to increase access to healthy options.  Mobilizing residents is key and their work is well-known and respected on that front.  In recent weeks, we also loved hearing that the Crenshaw Farmers Market is ready for more local food.  We’re talking hyperlocal food…within 5 miles local!  We were happy to hear from and talk to the folks at the imminent SoLA Food Coop and long-standing RootDown LA.  And, we are ever grateful for access to Al Renner and the Solano Canyon Community Garden, to learn more about urban farming and opportunities for entrepreneur activities.

Our work over the past few months has entailed formalizing the homestead and co-work space.  As we move forward, we add goals and narrow our purpose.  There is a larger undertaking to achieve, of which the homestead is one piece.

There is food growing in South Los Angeles.  The question is: How do we grow more of it and get more of it to the people who need it?  We have an idea (always have) and are developing the homestead as a center for identifying and connecting the nodes of production, so that local entrepreneurs can engage in the distribution of healthy food.  We are already organizing the first meeting of local stakeholders.  Spring is going to be wonderful.